FOR THREE GLORIOUS WINTERY WEEKS IN AUGUST, UTS HOSTED AN OPEN AIR RETRO ROLLER RINK AT THEIR CITY CAMPUS. THE RINK WAS OPENED BY A POPULAR NETWORK MORNING SHOW WITH 80s TUNES PUMPING, UNIVERSITY MASCOTS CUTTING LAPS AND A ROLLER DERBY CREW DARING STUDENTS AND PUBLIC TO GET THEIR SKATES ON !
This illustration forms part of the Winterfest promotional series, utilising the brand’s specially developed hyper-bright colour palette and customised header fonts. The miniscule skating person from the original floating wintery world has been dissected and flipped to form an overbalanced/cartwheeling roller skater.
Roller Rink event collateral was distributed via multiple print and digital channels including; large format posters, flyers, outdoor vinyl banners, window decals, street press advertisements, campus digital screens, e-newsletters, UTSU website and facebook.