THIS IDENTITY CONCEPT FOR PROMOTING THE UTS STUDENT ADVANTAGE PROGRAM WAS BASED ON THE IDEA OF MAKING STUDENT SAVINGS TANGIBLE THROUGH A SERIES OF FUN INFOGRAPHICS.
In order for students to receive fantastic on-campus savings throughout the year, they had to pay a joining fee. To show them why they should join, we quantified the exact savings they would get (for example at the UTS gym, cafe or bar) and turned these ‘stats’ into a visually bold and humorous series of 9 posters and ads.