CREATIVITY & COGNITION STUDIOS is a research hub concerned with the intersection of digital media and the arts. The UTS-based Studios wanted a modern portfolio-style website to reflect the high calibre of creativity and multi-disciplinary nature of both past and present work.
A fresh logo was created for the Studios to use within the new site, and to enhance its overall brand. The logo’s icon is an abstract representation of the left and right brain. Each hemisphere (the analytical and the artistic) is denoted by its own cool and warm colour palette. The dots themselves are like sparks of ideas bubbling away, with the contrasting sizes leading your eye to create movement.
Fonts and colour cues were taken from the newly designed logo to create a cohesive flow through of style. The new site was put together in WordPress using the responsive theme Oshine – chosen for its flexibility with portfolio-style grids and typography.
Project imagery was selectively curated to showcase the breadth of work and inspire future collaborations. Infographic-style images were created for two picture-less projects in order to keep with the visual portfolio style. A multitude of pages and links from the old site were consolidated and descriptions of projects and bios submitted by researchers edited for clarity.
Overall the aim was for a maximum efficiency of word and consistency of image and style across the site – giving the Creativity & Cognition Studios a brand that brings them forward and truly shows them off.