AUSSIE LARRIKIN AND SELF PROCLAIMED ‘MODEST LEGEND’ ALEX THE WILD BUSHMAN ASKED FOR A LOGO IDENTITY TO HELP DEVELOP HIS NEW BUSHCRAFT AND OUTBACK ADVENTURE VIDEO BRAND.
The Wild Bushman was keen on referencing a coat of arms style featuring the tools of his survival trade. A bold silhouette of an axe and knife sit over a tent icon, which typographically represents an ‘A’ for Alex. The distressed stamp font and eucalyptus green tones were chosen to reinforce the outback survival vibe.
The Wild Bushman logo is applied to his youtube channel videos as a watermark, and features in the opening and closing splash graphics to further reinforce his brand.