THE HUB IS A PURPOSE-BUILT CONVENIENCE OUTLET SERVICING STUDENTS AT THE BUSTLING UTS HAYMARKET CAMPUS.
Part of an internal UTS development to improve social spaces in the precinct, The Hub aims to satisfy snacking needs, caffeine cravings, merchandise whims and stationery emergencies. The Hub identity was designed to complement surrounding campus renovations with a bold approach to colour and style. The logo – an H connected by two circles – primarily reflects the store’s aim to become a central meeting point.
Branding was applied to the storefront windows, menus, signage, promotional offers – both print and digital – and coffee cards.